Most people think branding starts with logos and colors—but the best design starts with asking the right questions. Discover why strategy, not style, should lead every branding project.

From 25 new projects to a proposal process overhaul, here’s a behind-the-scenes look at what 2024 looked like at Fairbuilt—and what’s coming in 2025.

We just kicked off a branding project tied to an office renovation—perfect timing to rethink identity. Here's how we start every brand: with clarity, strategy, and curiosity.