Why I Ask So Many Questions Before Designing Anything
I ask a lot of questions before starting a project.
And honestly? That’s where the real design work begins.
Most people think design is about making things look good. They’re not wrong—but they’re not totally right either. Because the kind of design that actually moves the needle doesn’t start with colors or typefaces.
It starts with clarity.
When a client says, “We need a new logo,” my first question isn’t “What vibe are you going for?” It’s:
What’s driving this change?
What’s not working with what you’ve got now?
If we skip those questions and dive straight into visuals, we’re just decorating.
And decoration doesn’t build businesses.
Design Without Strategy is Just Guesswork
A nice-looking logo isn’t enough. A clean layout won’t save a confusing message. Great design only works when it’s built on insight—when we understand your goals, your audience, and what success actually looks like.
That’s why I start every project with a strategy phase.
No fluff. No filler. Just a focused process to:
Clarify your positioning
Define your goals
Understand your customers
Because when we do that work upfront, the design becomes more than aesthetics.
It becomes a tool.
The Best Brands Don’t Just Look Good—They Work
The most successful projects I’ve led weren’t just beautiful. They solved real problems. They helped clients attract the right people, communicate clearly, and grow with confidence.
That only happens when you slow down and ask the right questions first.
So yeah, I ask a lot of questions.
But it’s how we get to a brand that doesn’t just feel right—It actually delivers.
If you're ready to build something intentional from the ground up, reach out and let's start with the right questions.
Fairbuilt Design Studio is a perpetual work in progress—and I’m sharing as we go. Here’s the work, here’s how to connect, and I’m over on Instagram, Youtube, and LinkedIn too.