Why Brand Touchpoints Matter More Than You Think
The Power of Brand Touchpoints
Let’s talk about brand touchpoints. These are the places where people experience your business—whether that’s your website, an Instagram ad, a business card, or even the packaging on a product.
Every touchpoint is an opportunity to reinforce your brand identity. But if they feel disconnected, they can just as easily weaken it.
We recently redesigned a flyer for a client who had just launched a new website. The flyer they were using still had the old branding—different fonts, clashing colors, and a visual tone that felt out of sync. It looked like it came from a completely different company.
That disconnect matters. Because whether it’s conscious or not, people notice when your brand feels inconsistent. It creates friction and weakens the perception of reliability. That’s the opposite of what good branding is meant to do.
By redesigning the flyer to match the new website’s look and feel, we helped align that touchpoint with the rest of their brand. It’s a small change, but it has a big effect—especially when it comes to reinforcing trust and professionalism.
Here’s the takeaway:
Brand touchpoints aren’t just about visuals—they’re about shaping how people perceive and remember your business. Every piece, from your printed collateral to your website, should feel like it’s coming from the same voice, the same world, the same business.
When done well, consistent branding communicates confidence, attention to detail, and quality—and those are the things that stick with people.
—Brad
Fairbuilt Design Studio is a perpetual work in progress—and I’m sharing as we go. Here’s the work, here’s how to connect, and I’m over on Instagram, Youtube, and LinkedIn too.