Crafting Brands Built to Last - Visually, Verbally, and Strategically
Your brand is more than a logo—it’s your business’s reputation, personality, and promise, all rolled into one. At Fairbuilt, we design brand identities that are cohesive, distinct, and built to thrive across digital and physical environments. Whether you're just starting out or evolving an established presence, we help you define a brand that connects and converts.
Strategic Branding for Businesses That Want to Do More Than Blend In
Based in Portland and collaborating with clients across Oregon and beyond, Fairbuilt helps businesses develop brand identities that cut through the noise. Our process blends strategic thinking with design execution to create brands that feel purposeful and perform across every touchpoint—from websites to packaging, signage to social media.
Whether you're launching something new or recalibrating a brand that’s grown out of step, we guide you through a process that brings clarity and consistency to your story.
What We Offer
We take a holistic approach to brand development. Each service below plays a part in building a cohesive identity—one that works hard for your business across platforms, formats, and real-world settings.
We start by getting aligned—on who you are, who you’re serving, and how you’re positioned in the market. Our strategy work includes competitive analysis, customer profiling, and brand positioning to ensure your brand has focus and clarity.
1.
Brand Strategy
We design logos, color systems, typography, and visual frameworks that express your brand personality with impact and consistency. These assets are designed to be flexible, scalable, and functional—whether used on a Portland storefront or a national marketing campaign.
2.
Visual Brand Identity
We define how your brand sounds—not just what it says. From taglines and positioning statements to tone-of-voice guidelines, we shape messaging that speaks directly to your audience and aligns with your brand values.
3.
Messaging & Voice
Our brand guidelines give you the tools to stay consistent—internally and externally. These guides include specs, examples, and rules-of-use to help designers, marketers, and partners stay aligned with your brand across any medium.
4.
Brand Guidelines
When Is It Time to Rebrand or Refresh?
If your business has outgrown its original identity, pivoted its focus, or expanded into new markets, it may be time to revisit your brand. Signs it’s time to rebrand include inconsistent visuals, unclear messaging, or difficulty attracting the right clients. We help companies clarify their identity and align their brand with where they’re headed next.
Whether you’re launching something new or rethinking an existing brand, we can help you define a brand identity that’s as thoughtful and ambitious as your business. Let’s talk about what’s next.