Looking Back at 2024: Projects, Pivots, and What’s Next
Looking Back at 2024: Projects, Pivots, and What’s Next
Happy 2025.
Before diving headfirst into the new year, I wanted to take a second to reflect on what 2024 looked like here at the studio—and where things are heading next.
By the Numbers
In 2024, I took on around 25 new projects. That doesn’t include ongoing client work—just fresh, full-scope jobs. The work spanned:
Website builds and maintenance
That kind of variety is what keeps things interesting. Each project brought its own challenges and learning moments, which I’m always here for.
What Didn’t Work (and What I’m Changing)
I sent out 34 proposals that didn’t land. That stat alone pushed me to redesign my proposal process for 2025—everything from how it’s presented to how it aligns with my pricing and positioning.
One of the bigger takeaways from the year:
There was a noticeable gap between the content I was sharing and the pricing expectations it set. That disconnect became clear as more cold inquiries came in that didn’t quite match the level or scope of work I typically take on.
So, for 2025, I’m shifting the strategy:
Fine-tuning outward messaging
Sharing more behind-the-scenes process content
Exploring what growth could look like
Growth is always a little intimidating, but it’s also where the excitement lives. Here’s to learning, adjusting, and Building Fairbuilt.
-Brad
Fairbuilt Design Studio is a perpetual work in progress—and I’m sharing as we go. Here’s the work, here’s how to connect, and I’m over on Instagram, Youtube, and LinkedIn too.