Location:
San Diego, CA
Type of Work:
Brand Identity
Partnership:
Second Story Marketing Group and Techurai
San Diego, CA
Brand Identity
Second Story Marketing Group and Techurai
The Sheet Metal JATC San Diego was the first sheet metal training project Fairbuilt was brought in for, and in many ways it set the foundation for everything that followed in this space. San Diego is a significant construction market with a strong presence across military, healthcare, life science, and commercial sectors. The JATC trains the skilled sheet metal workers who serve all of them.
Second Story Marketing Group brought Fairbuilt in to lead brand identity and creative direction. SSMG handled copywriting and client relationships. Techurai handled website development, with Fairbuilt providing overall creative direction. The project's success led directly to additional work from Nevada and the Southern California program.
Fairbuilt developed the brand identity for the San Diego JATC — logo system, color palette, typography, and the visual language the program uses across its materials. The identity was designed to feel current and credible in the Southern California market, where the competition for prospective apprentices is significant and the visual bar for trades programs is higher than in many other regions.
From the identity, Fairbuilt designed the full suite of outreach materials. Business cards for program staff. A truck wrap that gave the program a visible presence on San Diego roads. Outreach and recruitment materials for career fairs and community events. Social media templates for consistent digital presence. And overall creative direction for the website — covering the visual approach, layout direction, and design feedback throughout development.
The San Diego project gave the JATC a stronger, more cohesive visual presence than it had before, with a brand identity and materials that held up in one of the more design-literate markets in the country.
Beyond the program itself, the project established credibility in the sheet metal training center space. The quality of the work led directly to introductions within the Second Story Marketing Group network that brought in the Northern Nevada and Southern California programs. Those referrals, built on the strength of what was produced here, are a testament to what this project actually accomplished for all teams.
Two established Portland, Oregon architecture firms. Eight stakeholders with eight points of view. One generational transition and a brand that had to honor the history of both firms while making room for where the merged practice was headed.
Services: Naming, Brand Strategy, Brand Identity
A specialty design-build contractor with an outdated three-page website that wasn't reflecting the quality of their work or helping them compete online. We transformed their digital presence into a strategic marketing tool that showcases their craftsmanship, explains the design-build process, and positions them as a premier contractor for wineries and churches across Oregon.
Services: Website Strategy, Website Design & Development, Photography