Design Isn’t Just How It Looks - It’s How It Translates
Sometimes I think design gets misunderstood.
People assume it’s about making things look good—polished, trendy, eye-catching. And sure, aesthetics matter. But most of the time, design is really about translation.
Translation Over Decoration
When someone comes to me for a brand or website, they’re not just asking for a logo or a layout.
They’re bringing a world with them.
Ideas.
Values.
Goals.
Frustrations.
Things they’ve been thinking about for months—sometimes years.
It’s rarely organized.
It’s never tidy.
And it’s always personal.
That’s where the work begins.
Because my job isn’t just to clean it up.
It’s to translate it.
What That Actually Looks Like
Translation can take a lot of forms:
Picking the typeface that captures your tone
Rewriting a headline so it finally sounds like you
Refining a user journey so people don’t get lost
Or sometimes, just listening long enough for the real story to surface
Design is about making the complex feel clear—for you and the people you want to reach.
And when it clicks? When someone sees your site or your brand and instantly gets it—before reading a single word?
That’s when you know the translation worked.
Design Is Emotional. Strategic. Human.
This isn’t surface-level work.
It’s the process of taking emotion, experience, and intent—and turning it into something people can feel and understand at a glance.
That’s the good stuff.
That’s what we aim for every time.
If you're ready to bring clarity to your brand or website—and finally get the vision out of your head and into the world in a way people instantly connect with—reach out.
Let’s talk about how we can translate what you’re building into design that actually works.
Fairbuilt Design Studio is a perpetual work in progress—and I’m sharing as we go. Here’s the work, here’s how to connect, and I’m over on Instagram, Youtube, and LinkedIn too.