Why Most Architecture Firm Websites Underperform
The problems we find most consistently when auditing Architecture firm websites:
The site is a brochure, not a business tool. A list of services, some project photos, and a phone number. Nothing that moves a serious prospect toward a decision.
Project presentation is too thin. Photos with no context. No project scale, no delivery method, no client type, no challenge-and-solution narrative. A project owner evaluating your firm cannot get what they need from a gallery.
The team section is an afterthought. Architecture firm clients hire companies but they trust people. A list of names with no depth does not build the personal credibility that architecture business development depends on.
The site is not findable. No keyword structure, no SEO foundation. Potential clients searching "architecture firm" or "high end residential architect Portland" cannot find you.
Good architecture web design fixes all of this at the foundation.